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Dutch Lady Vietnam renamed after parent’s merger
Dairy firm FrieslandFoods Dutch Lady Vietnam has been renamed FrieslandCampina Vietnam, following a merger between its parent company Royal Friesland Foods and Campina.
Cees’t Hart, Chief of the Executive Board of the global FrieslandCampina, said at a press conference Tuesday, FrieslandCampina Vietnam would continue “to take better care of the Vietnamese people.”
Top officials of the company also confirmed the merger late last year would make no change to the current organization of its affiliate in Vietnam.
Managing Director of FrieslandCampina Vietnam, Jan Bles, said the affiliate would focus on three investment goals – brand, people, and innovation.
Replying to a question on high milk prices in Vietnam, he said his company tries to provide “diversified brands and products” – ranging in price to satisfy most consumers.
With an investment of some US$125 million into Vietnam since its debut in 1995, the dairy producer accounts for 30 percent of the dairy market in the country.
FrieslandCampina was formed in December 2008 through the merger of Friesland Foods and Campina, the two largest dairy producers in the Netherlands. It is now one of the three largest dairy groups in the world.
Luu Hong
thanhnien
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