75 enterprises receive certificates ‘Cultural Enterprise-UNESCO Vietnam’

75 outstanding enterprises with active contributions to building culture in business and to the national socio-economic development will be awarded with certificate called ‘Cultural Enterprise – UNESCO Vietnam’ at the National Conference Centre in Hanoi tonight, according to the organising board.

Each certificate is a reliable proof for investors to appraise operational capacity of each orgainisation/enterprise in building and publicising their brand name and taking social responsibility and maintaining the traditional cultural identity in a satisfactory manner.

Also in response to the ‘Cultural Diplomacy’ year launched by the Government and on the occasion of the World Day for Culture Development (May 21), the dialogue programme ‘Vietnam Business Culture in Globalisation’ was jointly organised by the UNESCO Centre for Enterprise Culture and the Vietnam Youth Company in Hanoi this morning.

The dialogue aims to give important suggestions so that the Vietnamese enterprises can discover proper business cultural characteristics.

According to Nguyen Xuan Thang, Vice President and Secretary General of the Vietnam Federation of UNESCO Association and former Vice President of the World’s UNESCO Associations, culture (other than the arts) is the objective, driving force and future strength of each nation. Enterprise culture plays an important role in improving each country’s competitive position and building a national brand name.

Many of the enterprises attending this dialogue said that the dialogue helped raise their awareness of building and maintaining the Vietnamese cultural identity in the field of business.

In their opinion, it is necessary to learn progressive business culture from foreign firms. However, they are well aware that the most effective enterprise culture should be deeply rooted in the national culture.

The dialogue programme had a participation of former Party General Secretary Le Kha Pheu, some researchers on enterprise culture and over 100 enterprises.

Researchers said that ‘enterprise culture’ referred to typical attitudes, beliefs, behaviour, institutions, relating to each enterprise.

Truong Son

nhandan

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