Businesses switch to online marketing

With businesses switching to Internet-based marketing to take advantage of the growing number of net-surfers, online advertising revenues are set to rise, delegates said at a seminar in Ho Chi Minh City April 15.

The Internet would help businesses focus on young customers, they said at the seminar held by technology and communications EQVN.net, sukientructuyen.com and Saigon Entrepreneurs.

Internet-based campaigns offer greater value than traditional media, they said.

Around 28 million people, or 24.2 percent of the country’s population, surf the Internet, with 80 percent of them being between 15 and 30, Chief Executive Officer of EQVN.net, Truong Van Quy, said.

Revenues from online advertising were around US$38.5 million last year and would rise to $45.4 million this year, he said.

Minh Quang

thanhnien

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