Vietnam showcases famous trademarks

Famous Vietnamese brand names in 2008 will be spotlighted in a ceremony in Hanoi on April 20 to promote the country’s products during international integration.

The event, co-hosted by the Vietnam Chamber of Commerce and Industry (VCCI) and world leading market research companies, also falls on Vietnamese Trademarks Day, which was officially approved by the Prime Minister one year ago.

It is aimed at raising corporate awareness of the importance of the issue and also to honour organizations and individuals that have made a positive contribution to developing Vietnamese trademarks.

Trademarks that are recognized by the public and popular with consumers play a vital role in developing an enterprise sustainably, especially during the country’s current integration into the global economy.

The biennial programme assesses consumer knowledge about trademarks widely available in Vietnam.

In 2006, VCCI linked up with Nielsen to announce the 500 best known brands to Vietnamese consumers.

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