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Korean group targets 200 bakeries in Vietnam
The Korean food service group CJ plans to develop a franchise chain of some 200 Tous Les Jours bakeries across Vietnam, a market that an executive of the group said had much room for quality bread, cakes and pastries.
Nam Young Hyun, general director of CJ Bakery Vietnam Co., Ltd., said the company had a clear strategy to reach the number of bakeshops with the focus on HCMC and Hanoi in the first five years.
"There are already four Tous Les Jours bakeries in HCMC and two more will be opened in this bustling city this year," Nam told the Daily on Wednesday when the fourth Tous Les Jours bakeshop was opened here, at 187 Nguyen Thi Minh Khai Street in District 1.
The other three existing Tous Les Jours bakeshops are situated on Hai Ba Trung Street, Tran Hung Dao Boulevard and Diamond Plaza on Pham Ngoc Thach Street. The first bakery of this brand was inaugurated the city in mid-June, 2007.
Nam said CJ Bakery Vietnam aimed to open European-style Tous Les Jours bakeries in HCMC's main streets first, adding the company was looking for locations on Hung Vuong and Cach Mang Thang Tam streets for the two shops planned for later this year.
Like the four existing Tous Les Jours bakeries, the new outlets are places where customers can sit down and enjoy various types of European-tasting bread, cakes, pastries and sandwiches as well as coffee and other drinks.
Nam said CJ Bakery Vietnam would centered on promoting and positioning the Tous Les Jours brand as a bakery for quality bread, cakes and pastries in HCMC in the first three years operation before branching out to Hanoi.
He expected the first Tous Les Jours shop in Hanoi would be inaugurated in the third quarter of next year, and after that more outlets of this brand would be available in other cities of Vietnam.
CJ Group now has a chain of 1,200 Tous Les Jours bakeries in Korea as well as outlets in China and the United States.
VietNamNet, SGT
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