|
Vietnamese food finds great opportunities in world market
Vietnamese food now can see favorable conditions to reach out to the world market. The thing that Vietnam needs to do now is to take actions to grab the opportunity.
An analysis about the potentials of franchising food trade models in South East Asia was released on May 2, 2012. The survey was conducted within three months by Nhuongquyenvietnam.com, a Vietnamese website on franchising affairs, Franchise Mind, a company that gives consultancy in franchising and TMA, the Thai business administration.
According to Harish Babla, Managing Director of Franchise Mind, the survey has found out that Vietnamese food now has great opportunities to reach out to the world market thanks to four factors.
It has clear characteristics in culinary culture. Vietnamese meals have balanced nutrition, therefore, they can attract people. Meanwhile, one would not have to follow too complicated steps to prepare them. Besides, they can be backed by a large domestic market.
The four factors gather enough good conditions for a specific trade model, attractive and easy to be multiplied in accordance with the mode of franchising. This is considered the springboard for Vietnamese enterprises to introduce Vietnamese food to the world.
Health, a US magazine, reported that Vietnamese food is among the top three in the list of 10 national food best for people’s health, after Greece and California, and before Japan and India. Vietnamese restaurants can prepare many different kinds of seafood, and they use much vegetable, thus making meals special, and this has become a growing tendency.
A survey conducted on 100 consumers (56 percent women and 44 percent men, aged from 18 to 69) at the food trade fair at Kasesart in Bangkok by Asian Journal of Food and Agro--showed impressive figures about the favorability to Vietnamese food.
93 percent of the people surveyed said they like Japanese food, 90 percent like enjoying Vietnamese meals, 81 percent like Chinese, while French and Italian food were favored by 30 percent of them.
The people who like Vietnamese food all said that the Vietnamese meals are delicious and nourishing. They are not too fatty and too peppery, while there always a reasonable balance in nutrition.
Consumers nowadays tend to favor nosh, and they tend to choose the meals good for their health. Even McDonald’s, Burger King and Wendy’s have also changed their menus. They have replaced meat with seafood, added more salads and vegetables, which shows that they tend to follow the food processing way like Vietnam.
Harish said that Manny’s Place, the leading company in seafood restaurant chain franchising, is seeking Vietnamese partners. The company plans to set up a supply chain specializing in providing Vietnamese seafood to the kitchens of the chain all over the world, because Vietnamese food has become favored in the world.
TK Lee, Managing Director of Asia Wide Franchise, the consultancy partner of www.nhuongquyenvietnam.com said a lot of big chains in Asia want to possess Vietnamese food brands in order to create convincing differences in their plans to conquer the world market.
However, the biggest challenge for Vietnamese enterprises is that they lack experience to organize a firm franchise management system to quickly conquer the domestic and the world markets.
Nanthorn Limtrakarn, Deputy President of TMA, has warned that though Vietnam now has great opportunities, it may “miss the train,” if it does not take reasonable moves to grab the opportunities.
Vietnamese enterprises have been advised to join forces to conquer the world market. While the government of Vietnam still does not have the policies to support Vietnamese food brands to reach out the world like other neighboring countries, it would help save costs if they “go together.”
vietnamnet
|
