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Hong Kong hosts trade fair
A trade fair in Hong Kong will showcase next week 100 sample products from Vietnamese firms alongside 15 sourcing reports that provide detailed information about the producers.
The sourcing reports are prepared by the Kearny Alliance, a US-based non-profit organisation that aims to help businesses in developing countries by providing prospective buyers with reliable information about quality products and services.
The reports aim to be comprehensive guides for sourcing specific products – ranging from garments and footwear to home decor and furniture – from verified suppliers in Viet Nam, India, Cambodia, Indonesia and the Philippines.
More than 20 such reports on emerging markets will be displayed at the October 20 – 23 fair, helping businesses in these countries gain more visibility and attract global quality buyers.
Each report presents in-depth profiles of export manufacturer capability, comprehensive supply market industry overviews, product specifications and pricing, Vu Ngoc Khiem, manager of Kearny Alliance's Developing Country Export Assistance Programme, told Viet Nam News.
"We will again exhibit the reports alongside actual products from some of the suppliers featured in the reports. Buyers at last April's show appreciated being able to see and hold the samples. "It gave them confidence as to the quality of the companies we profile," Khiem added.
"This October, buyers will see nearly 100 samples of kitchenware, basketware, cushions, lacquered lamps, trays and vases, gifts and premiums, hand-woven handbags, silk scarves and more. They can then buy the report to get full details on the suppliers of these goods."
One supplier profiled in the report, Nguyen Xuan Phu, chairman of the Viet Nam's Sunhouse JSC, said: "Many buyers are actually coming back to our company inquiring about nonstick and stainless steel cookware. This makes us optimistic about an increase in export sales this year.
"We are excited about the opportunity offered by the Kearny Alliance and Global Sources to help us get more exposure to quality buyers through the reports. We believe our samples at the booth will convince them to give a test order."
The Kearny team visits each profiled manufacturer in person to interview owners and senior managers. The team also surveys all featured suppliers on export sales forecasts, R&D strategies, target markets and current challenges. All results are analysed and presented exclusively in each Developing Country Sourcing Report, the company release said.
"Given buyers' interest in sourcing from emerging markets like Viet Nam, we plan to double the number of reports we publish in 2011 to two per month," Khiem said.
vietnamnews
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