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Jetstar Pacific requested to halt logo use
The Civil Aviation Authority of Vietnam (CAAV) has asked Jetstar Pacific to remove billboards and advertisements that use the orange star and Jet logo because people may mistake the airline for Australia’s Jetstar Airways.
A CAAV official said that they have requested that Jetstar Pacific not use the Jetstar Airways logo many times. After many working sessions between CAAV and the air carrier in the last months, the carrier still has not halted its use of the logo.
CAAV has now released another document, saying that Jetstar Pacific must remove billboards and advertisements displaying the “Jet” logo and orange star.
This is not an order to change the image on their aircraft. CAAV officials agree that it will take time and money to repaint the airplanes.
“Our principle is to support and create the most favourable conditions for enterprises to develop. Therefore, we have not asked Jetstar Pacific to repaint their aircraft white and then paint them again with a new logo,” the official noted.
CAAV also requested that Jetstar Pacific take control of the turnover from the online sales of air tickets for its domestic flights. Currently, budget airlines of the group share the same sales website, which is believed to lead to “turnover bleeding”. In this case, it is very difficult for management agencies to know if foreign-invested airlines endure real or virtual losses.
Representative of Jetstar Pacific responded that the budget air carrier has received CAAV’s instructions and they are considering a logo change. However, the representative declined to reveal the new logo and would not speculate when the billboards will be removed.
Arguments relating to the Jetstar Pacific logo date back to November 2008. CAAV believes that Jestar Pacific’s continued use of the logo and the orange star may cause people to confuse the Vietnamese airline with the Australian one.
Other ministries are less concerned. The Ministry of Industry and Trade commented that Jetstar Pacific and Jetstar Airways have agreed on using these brand names and there has been no problem with unhealthy competition. The Ministry of Science and Technology remarked that it would need to conduct surveys on whether the symbol and brand name similarities have led to misunderstandings.
The ministries also agree that the Ministry of Transport’s refusal to allow JP to use the brand name is not in line with current brand laws.
CAAV is still insisting that Jetstar Pacific change its logo. It refuses to grant the right to fly international air routes until the air carrier completes procedures to register a new logo as required by law.
vietnamnet, VnExpress
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