Puma opens development centre in Vietnam

German sporting goods company Puma AG opened a new product development centre in Vietnam on October 20 as part of an effort to streamline the creation of new apparel and reduce costs.

Puma said the Ho Chi Minh City-based centre pulls together suppliers, researchers and developers under one roof.

The concept “will increase Puma’s speed to market, reduces our cost base and makes sure that our products are of excellent quality,” Chief Executive Jochen Zeitz was quoted by news agencies as saying

“It underpins Puma’s current restructuring efforts to streamline our business operations throughout all steps of the value chain,” he added.

Footwear and apparel will be developed at the new complex.

Herzogenaurach-based Puma is the world’s third largest sporting goods company after crosstown rival Adidas AG and Nike Inc. of the US.

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