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Pen maker focuses on exports, other stationery items
Thien Long Group, Vietnam’s leading pen manufacturer, said it would focus on expanding its overseas markets and increasing exports as a share of its revenues to 20 percent by 2012.
Its Chairman Co Gia Tho said Tuesday the corporation, which exports to a number of Asian and European markets, is seeking opportunities to boost exports by taking advantage of slowing production elsewhere.
He told Thanh Nien Daily that stationery buyers in markets like the EU and Japan are turning to countries like Vietnam, which are less costly due to cheap labor but can still meet the tough standards in their markets.
Last year, the corporation’s exports accounted for 6 percent of its VND500 billion (US$27.7 million) revenue, according to Tho, who founded the company 28 years ago.
Chief Executive Officer Vo Van Thanh Nghia said the company would increase production of other stationery items.
By 2012 Thien Long hopes to reduce the share of pens in its total sales to half from the current 70 percent and double the sales of other items from the current 18 percent, he said.
The company, whose sales grew 30 percent in the first quarter, has invested VND150 billion ($8.3 million) in a new stationery plant in Dong Nai Province, Nghia said.
Minh Quang
thanhnien
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