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Egyptians keen on Vietnam’s catfish
The Commercial Bureau and the Embassy of Vietnam to Cairo have been busy with phone calls over the last month from Egyptian businesses, enquiring about Vietnamese catfish bearing the Tra and Basa trademarks.
The Vietnam Association of Seafood Exporters and Processors (VASEP) quoted the Vietnamese embassy as saying that stocks of frozen Tra and Basa products have been depleted in the Middle-East market recently due to Egyptians stocking up on food supplies in preparation for the month of Ramadan.
Ambassador Le Tien Ba said that Tra and Basa trademarked catfish products are widely available in supermarkets, food shops and traditional markets in Egypt with retail prices of between 3 and 4 USD per kg.
“These products are now the first choice of many housewives and are making their presence more frequently on the dining tables of Egyptians,” he said.
VASEP said Tra catfish products have gained a firm foothold in 107 foreign markets so far, which have consumed some 750 million USD worth of the products in the first seven months of the year.
This figure is expected to hit the 1.2 billion USD mark for the entire year, representing a year-on-year increase of over 200 million USD.
VNA
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