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Forty-one brands take gold stars in the capital city
Forty-one Hanoi based enterprises were given brand-excellence awards in the capital last Saturday.
Enterprises whose brands received the city-level Gold Star Awards participated in the national-level awards ceremony, said the Ha Noi Young Business Association.
The awards aimed to encourage businesses to further develop brand and trademark awareness, and increase their exposure in the global marketplace.
Award winning brands and products were selected based on a number of criteria, such as price, quality and competitiveness, and also after-sales services and environmental impact.
"Accession into the WTO creates opportunities for domestic enterprises to compete on a global playing-field," said Pham Dinh Doan, Chairman of the Ha Noi Young Business Association. He emphasised that strong and competitive trademarks ensure a presence in international markets.
Winning brands and products were selected from a wide range of sectors, including construction, services, mining, and transport.
A representative from Viet Long Trade Co Ltd - an award winner - said that the award will help his company to build domestic brand awareness, and step-by-step join the international market.
MCG - a management consultancy - recently conducted surveys of the 417 award winners of the past five years, to assess if awards have an impact on business performance. Of the 106 responses, 51 per cent were from enterprises in the north, 8 per cent from central regions, and 41 per cent from the south.
Survey results indicated awards led to innovations in trademark development and quality management. 92 per cent of the past winners agreed that the award accelerated product diversification and technological innovation.
Eighty per cent of winners thought that the award impacted positively on business management, 77 per cent felt the award had helped improved production and business efficiency, and 70 per cent said that the award had pushed them to pursue more deliberate brand-marketing strategies.
VNN
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