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Marketing group's five-year strategy to focus on developing new members
The Advertising Association of HCM City (HAA) plans to focus more on new member development in the 2011-16 period, according to its Chairwoman Nguyen Thi Thanh Mai.
Speaking at the association's third congress to review the last five-year period, Mai said the group had been an effective bridget between the Government and businesses, communicating Government policies and taking companies' feedbank and requests.
It had also held professional training courses and seminars for members to exchange information, she said.
The association admitted 22 new members in the last term, raising the total number to 65 by the end of March.
However, the association's operation during the last five years had also exposed many shortcomings, participants said. Members of the association's executive board were business leaders who often do not have time for assocation activities.
Many participants said the association website was not effective and that it should have updated information.
The association should also work with foreign partners to improve human resources in the industry.
"International integration has opened up opportunities as well as challenges for businesses. The role of the business association becomes more important than ever in sharing experiences and protecting the legitimate interests of its members and promote the growth and development of businesses," Mai said.
The Viet Nam advertising industry was still very young, and local companies must work together to create a healthy competitive environment, she said.
Nguyen Thanh Dao, General Director of Dong Nam Advertising and Commercial Promotion Joint-Stock Company, said that despite the economic downturn, the industry's revenue last year was about US$1 billion, up 15 per cent on the previous year.
He said advertising revenue would continue to improve strongly in the coming year as the economy recovers.
vietnamnews
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