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Singapore Institute of Management celebrates 60th anniversary in Việt Nam
The Singapore Institute of Management (SIM) has revealed its rebrand identity to reflect a new industry-focused and skills-based era of lifelong learning, as part of its 60th anniversary celebrations in Việt Nam.
Delegates launch the the refreshed brand of the Singapore Institute of Management in Hà Nội on June 28. — Photo courtesy of SIM
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Ian Tan, Deputy Chief of Mission and Counsellor of the Singapore Embassy, launched the refreshed brand at an event in Hà Nội on June 28.
The new look comes as many industries have undergone a well-documented rapid transformation brought about by accelerated technological innovation, increased automation and a heightened need to be agile and adapt to the external environment.
Commenting on the rebrand, Director of Brand, Marketing and Communications at SIM, Gerald Lum, said: “SIM has been at the forefront of encouraging lifelong learning and upskilling Singapore’s and the region’s workforce since its inception 60 years ago.
"Our mission is to foster resilient, resourceful, and responsible individuals who are highly employable. By maximising human capital potential, we create a positive multiplier effect when they enrich the communities and organisations they serve in turn, shaping a brighter future for society."
Vietnamese learners make up 15 per cent of the overall foreign student population at SIM from Cambodia, Laos, Myanmar and Việt Nam. There are currently more than 1,400 Vietnamese alumni.
During the event, SIM announced that all current learners and alumni will have access to complimentary and subsidised micro-credential courses from October 2024 to March 2025. These courses cover career-ready skills to secure dream jobs, essential core skills to enhance work performance, and cutting-edge digital modules. Upon completion, learners will earn digital badges which enhance their employability.
As part of SIM’s 60th anniversary, the Overseas Alumni Chapter (OAC) for Hà Nội was also launched. SIM currently has six OACs and they are an extension of SIM’s support for its alumni to facilitate ongoing learning and upskilling as alumni progress in their careers. The Hà Nội chapter is the second in Việt Nam, following the well-established chapter in HCM City.
SIM also symbolically launched its new Representative Office in Hà Nội at the event, transitioning from its previous location in HCM City. The move aims to provide consolidated support for learners in Việt Nam, helping them make informed decisions about transnational education.
In a show of its commitment, SIM also signed four Memorandums of Understanding (MOU) with Duy Tân University, FPT Schools, the Olympia Schools and Ispace Cyber Security College.
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