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Canadian beef committed in the Vietnamese market
The Canada Beef International Institute and the Embassy of Canada in Vietnam yesterday jointly held the first branding event in Ho Chi Minh City to introduce premium Canadian beef to the Vietnamese market and strengthen business partnerships in the country.
This is one of the four Canadian Beef Branding Series events in Asia in the coming weeks, with additional stops being Seoul, Tokyo and Okinawa.
With abundant land, fresh water, clean air, Canada is a perfect place for raising cattle.
It is also one of the largest grain producers in the world.
High quality feed grains contribute to well-marbled, flavourful and tender meat with firm, white-coloured fat, highly desirable traits recognised by customers in over 100 countries around the world, making Canadian beef world class premium beef.
Canada is in the top-ten of meat exporters around the globe. Last year, Canada's beef industry achieved the total export value of over $1.9 billion. Accounting for 20 per cent of the total export volume, Asia has become one of the priority markets.
Vietnam is ranked as a highly potential market which Canada Beef- a national organisation responsible for domestic and international beef and veal market development- decided to give more focus on.
Therefore, Vietnam has been selected as the first stop of the Branding Series events in Asia, where Canada Beef aims to create strong brand loyalty to the Canadian beef advantage and develop relationships with businesses in Vietnam.
“Canada's reputation for high-quality beef rests on a strong platform of food safety, traceability, superior genetics, animal husbandry and environmental sustainability.
“Our government will continue to work to provide producers with the market access needed to increase trade opportunities with Vietnam in the years to come," said Canadian Minister of Agriculture and Agri-Food Gerry Ritz.
Jack Hextall, Canada Beef chairman, said “The Asian market is set for an energetic increase in demand and will remain a priority for Canadian beef and veal exporters going forward.”
“This event is an excellent example of how industry and the Federal Government can work together to leverage our global brand strategy to build and then strengthen loyalty to Canadian beef and veal. We intend to create the demand pull and get closer to the consumer than ever before,” said Rob Meijer, Canada Beef president.
Canada Beef, with offices in Canada, Mexico, Japan, China and Taiwan, works to foster loyalty to the Canadian beef brand and build strong image and relationships with consumers and trade partners. These efforts increase demand for Canadian beef and the value producers receive for their cattle.
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