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Germany demands top goods
Vietnamese businesses must ensure the health and safety of their products as well as quality if they intend to penetrate the German market and expand throughout the country.
According to Viet Nam's trade counsellor in Germany, products imported into the country must meet European Union standards as well as the market's requirements on packaging being environmentally friendly and recyclable.
German consumers are extremely particularly keen about quality and the safety of food, said the trade counselling organisation.
With a population of 82 million and many high income earners, Germany is a very attractive market for exporters. German consumers are interested in products that are convenient and healthy, such as fruit juices, dried fruit, vegetables and confectionery products.
The counsellor said that taking part in trade fairs also helps Viet Nam's business community to look for opportunities.
Statistics showed that in the first six months of this year, bilateral trade between the two countries hit US$3.695 billion, representing an increase of 29.51 per cent year-on-year.
Of this, $2.352 billion came from Viet Nam's exports to Germany, rising 22.35 per cent and accounting for 18 per cent of Viet Nam's export turnover to the EU.
Computers and electronic products exports to Germany grow 130.3 per cent in the first half of this year, paper products up 85.32 per cent and mobile phones and components up 80.9 per cent over the same period last year.
Garments and textile products, coffee and footwear also experienced strong growth with rates of around 10 per cent.
Last year, bilateral trade was reported at $6.47 billion, an increase of 16.3 per cent over 2011.
The potential for trade between the two countries is expected to reach a much larger figure, however the trade counsellor added that exporters should carefully study tax policies, customs procedures and quotas.
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