Thai retailer eyes Viet Nam market

The Berli Jucker Corporation (BJC), one of Thailand's leading retailers, is implementing new plans to penetrate Viet Nam's retail market, with a contract worth from 1 to 3 billion Baht (about US$32 – 96 million), President of the BJC's Management Board Aswin Techajaroenvikul said on Wednesday.

If the contract is signed with a Vietnamese retail corporation, the BJC will expand its supply network to 200,000 stores from the current 50,000, becoming a leading supplier in Viet Nam: an important step towards expanding its retail system in all member countries of the Association of Southeast Asian Nations. Its annual sales in Viet Nam are expected to reach 5 billion Baht, up 150 percent.

The Thai corporation now owns a glass factory and a tissue factory in Viet Nam.

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