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ASEAN business learns to maximise
Nearly 100 trade officials and business executives attended a training course on maximising business opportunities by taking part in exhibitions when ASEAN members form a common market, the ASEAN Economic Community, in 2015.
Organised in HCM City on Tuesday by the Viet Nam Trade Promotion Agency and the Thailand Convention and Exhibition Bureau (TCEB), the training sought to boost Vietnamese firms' confidence in exhibiting their products at trade shows abroad, according to Supawan Teerarat of TCEB.
It was also aimed at strengthening trade between Viet Nam and Thailand, enhancing awareness of business opportunities in Thailand, and opening the door to the ASEAN market through Thailand's exhibition platform, she added.
It was held as part of a MICE (meeting, incentives, conventions, exhibitions) co-operation programme among ASEAN members.
Vietrade took the opportunity to highlight the Government's policies to support Vietnamese business associations and enterprises with promotions to expand their export markets.
But it admitted that Viet Nam's budget for trade promotions is low compared to that of other countries in the region.
Thailand is one of larger investors in Viet Nam with more than US$6 billion.
Viet Nam's exports to Thailand in the first five months of the year were worth $900 million, a year-on-year increase of 45 per cent.
Thai exports to Viet Nam in the period topped $2.6 billion.
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