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Coffee, wood exports to Germany increase sharply
In the first two months of this year, Vietnam exported 49,200 tonnes of coffee worth more than US$100 million to Germany, according to Vietnam Customs statistics.
In February alone, its coffee export value to this potential market rose sharply to US$66.7 million.
Last year, Vietnam shipped 135,900 tonnes of coffee to this leading European Union member country, earning nearly US$300 million.
With a population of 81.3 million people, Germany is one of Vietnam’s major coffee importers, reported Vietnam Customs. To tap this market, businesses are encouraged to explore the consumption trends among coffee connoissecers to cater to their tastes.
In addition, Germany has a high demand for wood products for interior decoration.
German consumers require a wide variety and large volumes of wood products at low prices, as well as high quality sale services, offering a good opportunity for Vietnamese wood processors. Vietnamese businesses are advised to improve product quality to attract more customers in this demanding market. German consumers are also very aware of environmental and social issues related to the products they buy. Businesses need to learn more about their target consumers to produce goods that will appeal to consumers’ tastes.
Vietnam Customs reported that the country's two-month wood exports to Germany reached US$25.28 million, up 5.66 percent against the same period last year.
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