Marketing to top personnel needs

Marketing and sales executives will top the list of human resources needs next year, according to HCM City Centre of Forecasting Manpower Needs and Labour Market Information.

These jobs will account for 21.47 per cent of 265,000 new employees next year, says a report prepared by the centre. This is slightly more than the 21 per cent recorded this year.

The textile and garments as well as the footwear industries would continue to face a shortage of employees next year, said Tran Anh Tuan, standing deputy head of the centre.

Employees needed for these industries next year would account for 16 per cent of the total, he said.

This year, these industries were only able to recruit about 70 per cent of more than 50,000 employees needed. About 50 per cent of this demand was for manual labourers.

Overall, however, the demand for manual labourers next year will reduce by 10 per cent compared to this year.

The report also said that HCM City’s economic development orientation, which focuses on key industries such as mechanics, electronics – IT, chemistry, pharma, food production and nine services sectors would push up demand for employees in these fields in the future.

The city’s demand for graduates of vocational schools and tertiary institutes would account for around 55 per cent of the total number of workers needed next year, Tuan said.

The development of the city’s network of universities, colleges and vocational schools in recent years had contributed to meeting the demand for skilled labour in the city, he added.

The city’s industrial parks and export processing zones will look to hire about 30,000 workers next year, about 11 per cent of the total demand.

Accountants, office administrators, employees of trading firms would be likely to have a tough year in 2012 because of a labour surplus, Tuan said.

Reviewing the labour market situation this year, the report said demand increased by 13.69 per cent compared to 2010.

It also said that around 30 per cent of the total number of enterprises in the city temporarily stopped operations due to difficulties in production and shortage of capital, significantly increasing unemployment.

However, Tuan said unemployment insurance had helped those who lost their jobs to seek fresh employment through job fairs and other initiatives.

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