First G7-Ministop store debuts in HCM City
The first G7 Ministop store, a joint venture between G7Mart of Trung Nguyen Group and Ministop, a subsidiary of Japan’s largest retailer AEON, made its debut in district 3, HCM City on December 8.
This is also the first time the Ministop trademark has entered Vietnam. Apart from Japan, Ministop has been available in the Republic of Korea, the Philippines and China.
The G7 Ministop store is a model which combines fast food and convenience items with priority given to Vietnamese goods. In addition, some Japanese foods produced in Vietnam are also displayed off the shelf.
The introduction of Made-in-Vietnam goods in the G7-Ministop store chain will pave the way for Vietnamese products to penetrate Japan and other foreign markets.
G7Mart emphasised that Ministop is its strategic partner which has many things in common, including business philosophy and experience in retail, as well as cultural identity.
Through such a cooperation model, G7Mart will learn from its partner experience in setting up the store chain, distribution centres and information technology systems, providing operation manuals, and training human resources.
At the inauguration ceremony, the Executive Director of Ministop Japan, Nobuyuki Abe, said that G7-Ministop will expand its activities in the coming time to meet consumer demand for convenience food in Vietnam.
A similar store is expected to open before the end of the year. The number of stores in the chain will increase to 30 in HCM City and Hanoi by 2012.
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