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Vietnamese goods strengthen appeal
Better product design and quality at a lower price with a better after-sales service are required to make domestic goods more appealing to Vietnamese consumers, a conference in Ha Noi heard late last week.
At the event, aimed at promoting Vietnamese-made products, Nguyen Minh Phong, head of the economics department at the Ha Noi Institute for Social Development Studies, also said a better distribution network was needed to reach customers in rural areas.
Phong added that the customer's interests should be paramount.
Nguyen Bich Hoan, from Trung Thanh Limited Company, suggested manufacturers employ consultants from respected distribution companies to help firms enhance their profile and reputation in the face of foreign competition.
Better quality was also vital to attracting consumers, she said.
Dinh Thi My Loan, vice chairwoman of the Viet Nam Retailers Association, said domestic consumers needed to know more about Vietnamese products.
In addition to drawing up strategies to better advertise products, producers should also concentrate on after-sales services, Loan said.
Two years after the Government launched the "Vietnamese Use Vietnamese Goods" campaign, consumers had a better view of locally made products, the conference heard.
A recent survey conducted by the Institute for Public Opinion, under the Party Central Committee's Commission for Publicity and Education, revealed that 59 per cent of customers surveyed would buy Vietnamese goods. Meanwhile, 38 per cent said they would encourage relatives and friends to use domestically made products, while 36 per cent who used to buy just foreign-made goods said they would buy more Vietnamese products.
The most popular Vietnamese products were textiles and garments, footwear, foodstuffs, fruit and vegetables, household appliances and home decorations, the survey showed.
Another survey by global market research company Nielsen also showed encouraging results.
Its Vietnamese Goods Trend Survey found that 83 per cent of consumers in HCM City and 95 per cent in Ha Noi were aware of the buy-Vietnamese campaign launched in 2009.
The campaign has had some impact on the purchasing behaviour of consumers in the two cities, with 62 per cent of HCM City residents and 49 per cent of Hanoians saying they would probably purchase more Vietnamese goods.
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