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Toyota Vigo Champ and New Fortuner unveiled in Laos
Two newly designed Toyota brand vehicles, the Hilux Vigo pickup and the New Fortuner SUV, have hit the showrooms amid booming sales and competition in the Lao auto market.
The Toyota Motors Thailand Company on Wednesday joined Lao business partners Lao Toyota Service and Toyota Lao Thani to hold an official ceremony to unveil the Toyota Vigo Champ and New Fortuner SUV at the Mekong Restaurant in Vientiane.
Toyota Motors Thailand Executive Vice President Mr Wichien Emprasertsuk, Toyota Motors Thailand Vice President Mr Sitachai Jeeratunyasakul and top managers from both the Lao dealers as well as a number of media representatives attended the event.
According to a press release from Toyota Motors Thailand, Diamond Tech is a new and exclusive copyright feature of the common rail engine used in the Hilux Vigo Champ and new Fortuner.
The Toyota Vigo Champ is a new pickup model which embraces the new Diamond Tech technology which gives precise fuel injection instructions in accordance to operating conditions and is detected by a 32-bit electronic control unit ensuring highest efficiency in fuel consumption and providing an excellent response to acceleration in all driving conditions.
The Vigo Champ also comes with added style, boasting a chic exterior design and comfortable interior, providing a smooth ride, the highest level of performance as well as a powerful engine, which all combine to give a fun driving experience.
The newest version of the Fortuner is being marketed as deluxe under the slogan ‘Above and Beyond.'
As well as the new Diamond Tech engine, the Fortuner has a deluxe exterior design giving it a market leading image as well a luxurious interior giving passengers plenty of room and comfort and is fully equipped with entertainment gadgets.
The modified suspension of the new Fortuner ensures a smooth driving experience giving the driver a pleasant and confident driving experience.
The prices of the new models range from US$20,000 to US$56,000 depending on specifications.
Speaking at a press conference held at the unveiling, Mr Wichien Emprasertsuk said the Hilux Vigo and Fortuner are market leading Innovative Multi-Purpose Vehicles (IMV) from Toyota.
Toyota's IMV designed vehicles went on sale in 2004 and have a proven track record of popularity across the world, selling over 2.3 million units, and are market leaders in Laos, he said. “We are therefore tremendously proud to introduce more advanced automobile innovations into the Lao market,” he said.
The popularity of IMV vehicles can be attributed to their outstanding exterior designs, luxurious amount of passenger room, powerful engine, high fuel efficiency and rigid suspension, better maintenance intervals and their reputation for exceptional sturdiness and reliability, according to Mr Wichien.
Mr Wichien said that Toyota Thailand has boosted production capacity to ensure sufficient supply of the vehicles to customers in Laos and other countries.
Demand for vehicles in Laos has increased rapidly over the past five years due to the growing economy and increases in disposable income.
Vehicles imports rose 20 percent last year alone.
vientiane times
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