City allows LED billboards

Ho Chi Minh City authorities have green lighted the use of LED screens in public places by advertisers but with certain provisos.

The brightness of the screen should not exceed 2500 lux in order not to distract drivers, and the screen size must be appropriate for the location, harmonizing with the surrounding landscape.

Besides, only images are permitted and not sounds, again to ensure traffic safety.

The Department of Culture, Sports and Tourism will be in charge of licensing the displays.

A license will be valid for 12 months from the grant date.

Meanwhile, the City recently allowed Vincom building to operate a 400-meter LED screen for six months to test traffic safety.

But in May 2010 it was ordered to be turned off for exceeding the maximum size allowed and fined VND40 million (US$2000).

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