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Program succeeds in popularizing domestic products
Ho Chi Minh City-based supermarket chain Co.op Mart reported a year-on-year increase of 58 percent in sales of locally made goods last year compared to 22 percent for imported products.
This was announced Tuesday at the awards ceremony for the “Vietnamese for Vietnamese Products” national campaign that aims to raise public awareness of domestic products and boost their consumption.
Launched last year by the Ministry of Trade, it is all set to enter its second year.
Tuoi Tre, Saigon Tiep Thi, and Ho Chi Minh Television were among those receiving awards for their contribution to the campaign.
It saw organizers holding nine fairs in rural areas.
Hundreds of mobile shops were also dispatched to industrial zones to serve factory workers there.
The campaign has had a positive effect on consumers and created a favorable impression of the domestic manufacturing industry, a senior official said at the ceremony.
As part of the campaign this year, HCMC will crack down on fake and low-quality goods to preserve the image of domestically made products.
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