Monday, 27/09/2010 17:31

ANZ launches new service for wealthy retail clients

Australia and New Zealand Banking Group Vietnam has launched a new product for retail customers with assets of more than US$50,000.

Signature Priority Banking will give them preferential treatment, including access to the newly created Signature Priority Banking lounges at ANZ offices in Ho Chi Minh City and Hanoi, priority tellers, and 24/7 hotlines.

At the lounges it will offer them consultancy on mortgages, insurance, and wealth management products backed by a team of specialists.

SPB clients will get debit cards and pre-approved credit cards, 24/7 phone and internet banking services, banking and wealth management services including savings, current accounts, structured products like dual currency investment and banc assurance. They will enjoy preferential rates and pricing on banking transactions.

The customers will get invitations to ANZ’s lifestyle events, rewards programs, seminars on investment strategies and outlook held every two or three months with ANZ specialists in Vietnam and neighboring countries taking part.

Vietnam is the sixth market in the region after Hong Kong, Taiwan, Singapore, Indonesia, and China where ANZ is offering SPB.

Vietnam is a promising market for the product since the size of the middle class is forecast to grow from 7 million in 2003 to 25 million by 2013, Hans-Peter Borgh, ANZ’s Head of Affluent Banking Asia Pacific, said.

Market research company Euromonitor International recently forecast that Vietnamese households with annual disposable incomes of $5,000-15,000 will top 2.5 million this year and 10 million by 2020.

Thoai Tran

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