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Vietnam takes second place in beer consumption in SEA
Vietnam’s is one of the fastest developing beer markets in Southeast Asia with 1.6 billion liters sold in 2009, 56 percent more than 2004.
Vietnam now ranks second after Cambodia in beer consumption in Southeast Asia.
According to a global market research company, Euromonitor International, the Vietnamese beer market will continue to grow at 5.6 percent in the next few years, an estimate just behind Laos and Cambodia.
Some major beer companies in the world such as Budweiser, Sapporo, San Miguel and Foster have found their ways in Vietnam.
VBL Joint Venture Company, whose shares are held by Singapore’s Asia Pacific Breweries Ltd has officially operated a beer production line in Vietnam bearing ”Larue” trademark with a capacity of 50,000 bottles per hour.
APB group, in joint venture with Satra Company, one of the businesses investing in the Vietnamese beer market since the country carried out its open-door policy more than 20 years ago, will pour US$100 million into the region in the next 18 months.
Meanwhile, Japan’s Sapporo company has planned to form a joint venture to produce beer with Vietnam’s Tobacco Company in 2012.
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