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HCM City expects Promotion Month to spur trade
A special Sales Promotion Month will kick off in HCMC on September 1, featuring a consumer goods fair and mobile sales teams in 87 different sites plus special discounts at scores of shopping venues, the organizers said on Monday.
Tran Vinh Nhung, Deputy Director of the Department of Industry and Trade, told a press conference held on Tuesday at the Saigon Times Group that the 6th Sales Promotion Month would be joined by hundreds of traders and would reach out to consumers far and wide. Nhung's department is collaborating with the Department of Culture, Sports and Tourism to launch the month-long shopping spree.
Nhung said this Sales Promotion Month will include many activities.
Firstly, the Sales Promotion Fair with almost 400 display booths selling clothes, food, cosmetics, and tourist services will be a gathering place for both traders and consumers, while mobile sales teams will be dispatched to outlying districts such as Binh Chanh, Hoc Mon, Cu Chi, Nha Be, and Can Gio. These teams will also target workers from industrial parks and export processing zones in the city.
A new activity in the month is a road show for enterprises that have been awarded with green prizes for use of eco-friendly materials, or have done well in waste treatment. Accordingly, between September 11 and 26, products of four green enterprises comprising Vinamilk, Colgate, Unilever and Kido will be exhibited in private areas in 46 stores of Saigon Co.op across the country.
So far some 270 enterprises with over 1,000 sites have agreed to join the program selling goods with prices marked down by between 4% and 49%. The discount is at 17% on average for garment and textile products, 15% for food and beverage, and 13% for cosmetics.
"Enterprises will continue to register with the department from now to the end of August," a department official said.
Along with the event, the organizer will release 20,000 guidebooks on the shopping sites and products that are on offer. Other activities are also updated on the websitewww.khuyenmai.hcmc.vn
VietNamNet, SGT
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