WPP to start new venture with local PR firm

Global marketing communication company WPP plans on starting a new venture with a local public relations business T&A Communications.

The venture, WPP’s third deal in Vietnam, will build on an eight year old working relationship, between the local partner and Ogilvy, WPP’s affiliate in Vietnam, the firms said without revealing more details.

T&A founded in 1995 works in consumer PR, events management, sports and social marketing and branding. Its key clients include Canon, Boeing, Nestle Vietnam, Standard Chartered Bank, and Temasek.

Earlier this year, WPP acquired 20 percent stake in local firm Smart Media, a venture by privately-owned GoldSun together with state-owned Vietnam Posts and Telecommunication Group, Vietnam Television, Vietnam Mobile Telecom Services Co. and Vietnam Post Corporation.

In 2008, the group whose affiliates in Vietnam are Bates141 and Ogilvy acquired 30 percent stakes in three subsidiaries of Datviet VAC Group Holdings.

 Minh Quang

thanhnien

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