Brand issues to be examined at forum

The Vietnam-EU Business Forum (VEUBF) will host a half-day seminar on emerging branding issues in Ho Chi Minh City on October 3.

Speakers from leading companies will share their experiences in developing and managing their brands in Vietnam.

The seminar will also provide a forum for participants to discuss emerging branding issues in the post-World Trade Organization (WTO) era and the current challenges facing Vietnamese enterprises. Executives from Standard Chartered Bank and Deloitte Vietnam will be among speakers at the event.

VEUBF was established by the Vietnam Chamber of Commerce and Industry (VCCI) and the European Chamber of Commerce (EuroCham) to enhance the business environment for the benefit of both the European and Vietnamese business communities.

Thanhnien

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