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Fashion industry short on skilled designers: seminar
A lack of talented designers as well as an unprofessional distribution network has hindered Viet Nam's fashion industry, according to a seminar held in HCM City last weekend.
Speaking at the Fashion Industry of HCM City last Friday, Dang Minh Hanh, director of the Fashion Design Institute (Fadin), said most local designers have not been trained thoroughly and have uncreative designs.
Viet Tien, one of the top brand names in Viet Nam fashion, requested 50 professional designers from Fadin, which could only provide five. The Viet Tien Garment Company plans to sink VND100 billion into recruiting professional designers.
Fashion with no outstanding features cannot meet the demands and tastes of potential customers, said Nguyen Trung Tin, deputy chairman of the HCM City People's Committee.
Only 30 percent of locally made clothes are designed by Vietnamese designers, while 70 per cent are copied from international designers, according to the International Garment&Textile Training Centre.
Tin also emphasised the important role of distribution networks in Viet Nam's fashion industry.
Vietnamese fashion still lacks access to international trading centres because the available distribution is limited, unprofessional and unconcentrated, said Tin.
The Viet Tien Garment Company and Vera International Corporation have now set up a more effective distribution network to establish brand recognition and product orientation via a chain of retail shops where customers can become exposed to its products first hand.
VNN
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