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Consumers pick highest quality companies
The Association of Vietnamese High-Quality Goods Producers yesterday published a list of 419 certified enterprises for 2012, selecting them from 716 companies voted by domestic customers.
Joint stock companies comprised 41.8 per cent of listed enterprises; 31.7 per cent were limited companies; 8.8 per cent were foreign investment companies; 3.3 per cent were private; and 2.4 per cent were State-owned.
The sectors that were well-represented were non-alcoholic beverages, pharmaceuticals, fish sauce, spices, dried foods, instant foods, sewing, embroidery and confectionery goods, said the association.
The association's survey on consumer awareness of brand names found that factors that affected purchasing decisions included trademarks, easy access to the product, price and consumption habits.
Around 72 per cent of consumers remain devoted to traditional markets and 28 per cent of them use modern distribution channels such as supermarkets and convenience stores.
On this occasion, association chairwoman Vu Kim Hanh introduced the project "Bringing Vietnamese goods to traditional markets" which is expected to increase the competitiveness of Vietnamese products and contribute to a sustainable development network of traditional markets in towns and cities nationwide.
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