Citibank wins MasterCard award
Citibank Viet Nam won the Best-in-Class award for its Citibank PremierMiles World MasterCard at the 2011 MasterCard Hall of Fame Marketing Awards held on March 1 in Phuket, Thailand.
"MasterCard's Hall of Fame Marketing Awards recognise Southeast Asia's most innovative and strategic card marketing campaigns," said Matthew Driver, South East Asia division president of MasterCard Worldwide.
Campaigns were judged on four key criteria: strategy, creativity, media strategy and quantitative results.
vietnamnews
> VP Bank wins prize for strength (14/03/2012)
> Habubank dispels acquisition rumor (14/03/2012)
> Dong/dollar exchange rate stabilizes, foreign capital returning (14/03/2012)
> SBV to monitor FDI loan reports (13/03/2012)
> VN bonds drop after central bank lowers rates; dong steady (13/03/2012)
> Lower interest rates applicable from March 13 (13/03/2012)
> State bank cuts interest rates (13/03/2012)
> Bank shares now the “aiming points” of investors (13/03/2012)
> VN cuts OMO rate by 100 bps to 13 pct (13/03/2012)
> Sacombank takeover firestorm cooling down (12/03/2012)