Viet Nam urged to brand national industries

Vietnamese companies should unite to build and develop industry brands on the international market or they will continue to struggle for global recognition.

The message came in the forum entitled "Building and developing trademarks for industries" hosted by the National Trademark programme, the Viet Nam Trade Promotion Agency of the Ministry of Industry and Trade, and the Viet Nam News Agency's Tin Tuc newspaper this morning in Ha Noi.

Several Vietnamese companies such as VNPT, M10, Trung Nguyen, Vinamilk, Agifish and Vinacafe have seperately succeeded in building and developing their trademarks and increasing their competitive capacity against imports in the context the country has opened the market to possibly integrate the regional and international economy, Nguyen Quoc Thinh, Trademark Centre of Viet Nam University of Commerce told the forum.

However, Thinh said most Vietnamese companies lacked experience and capability to develop and use trademarks as a real marketing tool, reflecting badly on the image of Vietnamese firms in the domestic market and reducing their competitive capacity against imports and multinational firms operating in Viet Nam.

"Building national industry brands will help to strengthen our enterprises' connections," Thinh said.

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