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Snack product exports rise by nearly $17m
Confectionery and snack products account for an increasing proportion of the country's total export revenue, according to the Ministry of Industry and Trade.
Export revenues for confectionery and cereals products have risen from US$276 million in 2009 to almost $293 million in 2010, accounting for about 0.5 per cent of the nation's total export revenue.
With improved quality, modern packaging and a more diverse range of goods, Vietnamese confectionery is now exported to Cambodia, mainland China, the US, Japan, the UAE, Hong Kong and Taiwan. In particular, Cambodia has become one of the biggest importers of Viet Nam's confectionery during the past few years.
However, mainland China is seen as the market with the greatest potential for Vietnamese confectionery and cereals.
Many confectionery businesses have found partners abroad to promote and sell their products. Products made by the Huu Nghi High Quality Confectionery Joint Stock Company are sold in Russia, the UK, Spain, Singapore and the US while the Bibica Corporation exports its products to more than 20 countries and territories.
Domestic sweets and biscuits have also become more popular with domestic consumers, even those who prefer imported confectionery. Growing domestic market share is largely attributed to improvements in quality and packaging, and prices that are lower than those of imported confectionery.
Ninety per cent of the sweets and biscuits sold at supermarkets and trade centres during the Tet (Lunar New Year) holiday were made in Viet Nam, according to a recent survey conducted by the ministry.
The ministry has also asked businesses to focus on distributing goods in rural and border areas and to pay more attention to post-sale services and staff training.
vietnamnews
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